Barnes' endorsement association with Verve, a Scottsdale-based energy drink company is an impressive piece of his portfolio with room to grow.
Verve is the official energy drink of the Phoenix Suns of the NBA and the Coyotes of the NHL.
Barnes was already a fan of the drink, so he solicited the endorsement himself. Now, with the Verve logo featured on Barnes' shirt attracting lots of attention during NBC telecasts, they're trying to figure out the impact.
http://offto.net/verve/
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