How To Use PLR Content To Exploit Long Tail Keywords

How many sites do you own, where the traffic generated from long tail keywords far exceeds that of the main keyword? I know personally about 60% of my sites gain most of their traffic through their long tails as opposed to their mains. Therefore how can we exploit the long tail keywords of individual niches in a way that will maximize traffic without spamming the search engines?

So What Are Long Tail Keywords?

Long tail keywords are basically keywords that contain the main keyword(name of the niche) plus other words. For example if the main keyword was ‘cosmetic surgery’ an example of a long tail would be ‘cosmetic surgery in Los Angeles’.

So What’s So Great About Long Tails?

Good question and the answer has to do with their level of competitiveness. Most long tail keywords are linked with low competition in the search engines. Well you may think “so what, hardly anyone searches for ‘cosmetic surgery in Los Angeles’ or ‘dog training in Montana’”. You’re right, but what if you had 50 pages that all targeted different long tail keywords? Let’s say the average amount of visitors that one of those keyword brings in a month is 100. Multiply that by 50 and you’ve got 5000 unique’s each and every month.

Now tell me this, how hard do you think it would be to rank for those keywords? Easy! That’s right, most long tail keywords are incredibly easy to rank for in the search engines. In fact on many occasions all that’s required would be to upload a page that has content targeted towards a long tail and as soon as it’s gets indexed, you may find it ranking on the first page immediately.

Don’t get me wrong, I’m not saying you should forget about targeting your main keyword and just focus on the long tails. By all means you should still have a page - usually your home page – that targets the main keyword for your niche, but you have to realize that almost all of the time it’s going to require a lot of SEO before you see any real traffic coming from that particular keyword. So, why not at the same time, build pages that will gain traffic faster and act as window pages into the main heart of your website?

So what do I do if I don’t have time to write 50 pages worth of content?

PLR Content to the Rescue

Right now PLR content is easily the best way of exploiting the long tails of any particular niche. Why? Well depending on the type of PLR content you have at your disposal, most PLR articles are written based around specific long tail keywords. That means you will be able to build pages that have content specifically optimized for individual long tail keywords, which the search engines will absolutely love! If you don’t want to spend a lot of time writing article after article on topics like ‘dog training in Montana’ or ‘lip eczema relief’ and you can’t afford to pay someone to write these articles for you, PLR content is the solution you are looking for.

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Online Business Opportunities

There are many online business opportunities for you to try if you want to work from home. Over the years, the Internet has become a valuable tool for consumers and those looking for information. Depending on your interests, skills, and knowledge of online sales, you can start a business selling one product or service, or many products and services. Most online businesses are also very cost effective. All you need is a computer with Internet connection, website, and shipping supplies if sending products to consumer's homes or offices.

When you first start your business, you will need to learn about the many ways to market your product or service. While building a website is a great place to start, because there are millions of sites online, you need to find ways to stand out and draw visitors to your site. Advertising online is the best way to do so. Building a customer list is another way to reach people. By sending periodic email reminding people that your products and services are available, you will increase sales and build a solid customer base. This will help you build a good reputation online as well.

If you are new to online sales, there are many books, guides, and other items you can read in order to learn more. Keep in mind that many successful online business owners do not have pay much to advertise their websites. They rely on customer email lists, creating blogs, submitting articles to databases, writing press releases, and answering questions on open forum sites. Print advertising is also important – so be sure to take an ad out in local newspapers, magazines, and other periodicals. Include your web address and contact info and watch your sales increase.

Another way to bring in business is to attend conferences, social gatherings, trade shows, and networking functions. Not only will you be able to meet potential customers, you will also meet other online business owners. This can help you increase your exposure because you may be able to swap links and advertise on each other's sites. While you can always pay to advertise on search engine result pages, as you can see, there are many ways to save money and still get your business out there.

As you learn more about online business, you may decide that one business is not enough. Some online business owner's run two or three online businesses if they have the time. Depending on your financial goals, you may need to start one or more businesses. Many times, these businesses are similar in nature and rely on the same marketing strategies. When running more than one business, it is important to keep things as simple as possible. Make sure you create simple websites, sell products digitally if possible to avoid having to physically ships products each day, and maintain separate files so you can offer quality customer service, maintain accurate earnings records, and manage your businesses easily. Once you become an online business owner, you will wonder why you didn’t start much sooner.

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