My first impression was the site looks professional and clean, with an attractive look and feel. It is easy to read and understand. Joining the site was easy and painless--they do offer 2 upgrade options but they are not required to gain the benefits.
The Members Area is very well laid out and intuitive--I could figure out what to do after only a few minutes and was able to get up and running in less than 5 minutes.
Inside the site, you create links and ads--the links you simply enter any URL links you use into the generator and it transforms them into "Express Web Traffic" links.
You create ads for anything you want to promote using the Express Web Traffic Ad Generator, which is very easy to use. You can create as many links and as many ads as you like. And they are organized in a logical way--links are displayed in the order you create them but also your 5 most recent links appear on the main page for quick reference.
Also, since the link generator is the tool you'll use most, it is also right at the top of the main page when you login. Very smart!
After you've created at least 1 link and 1 ad you can start to generate traffic. Just use and promote the new Express Web Traffic link instead of the original source link you had. Every time the Express Web Traffic link is clicked, the page loads followed by a small ad window in the lower right corner. It displays 3 ads PLUS an image with your affiliate link that goes back to Express Web Traffic.
So if anyone clicks the Express Web Traffic image they see the site, and if they signup they become your referral. It's a great viral feature because you can build referrals without even trying to just by using the site.
Overall I have to say I am impressed with Express Web Traffic. It is simple yet powerful, and delivers on its promises. Highly recommended to anyone who wants to increase traffic and advertising.
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